Company Profile
1.Company
overview
5. Target Market & Competitive Advantages
Target Market:
Residential: Homeowners, electricians, and small-scale developers.
Commercial: Offices, retail stores, shopping malls,
and hospitality businesses.
Industrial:
Factories, warehouses, and large-scale manufacturing plants.
Construction & Contractors:
Builders, developers,
and electrical contractors.
Government & Municipalities:
Large infrastructure projects and public lighting.
Service Areas:
Western Cape, Gauteng, KwaZulu-Natal, and beyond.
Competitive Advantages:
Extensive Product RangeCompetitive Pricing
High Stock Availability
Fast & Reliable Delivery
Technical Expertise
Eco-Friendly Solutions
Certifications:
SABS Approved
ISO Standards
Industry Memberships
6.Infrastructure & Logistics
Warehouse in Stellenbosch with vast inventory.
Dedicated delivery fleet for nationwide distribution.
Customer-friendly showroom showcasing latest
lighting innovations.
Direct-to-consumer model with personalized service
and high-quality products.
2.Introduction
Founded in 2001, World Focus Electrical and Lighting is a premier wholesale supplier of electrical and lighting products based in Stellenbosch, Cape Town. We specialize in high-quality, energy-efficient solutions tailored for residential, commercial, and industrial applications. Our reputation for reliability, competitive pricing, and exceptional customer service makes us a trusted partner for electricians, contractors, developers, retailers, and the public across South Africa.
Mission: “To power South Africa with cutting-edge electrical and lighting solutions, offering high-quality products at competitive wholesale prices while prioritizing innovation, efficiency, and customer satisfaction.”
Vision: “To be the preferred supplier of electrical and lighting products in South Africa, setting industry standards in quality, sustainability, and service excellence.”
3.Core values
Integrity
Innovation
Customer-Centric Approach
Sustainability
Reliability
4.Products and Services
Product Categories:
Electrical Supplies: Cables, switches, sockets, circuit breakers, distribution boards.
Lighting Solutions: LED lights, floodlights, downlights, chandeliers, industrial lighting.
Energy-Efficient Products: Solar lighting, smart lighting systems, motion-sensor lights.
Industrial & Commercial Solutions: High-bay lighting, emergency lighting, panel boards.
Electrical Accessories: Tools, conduit fittings, insulation tapes, and mounting systems.
7. Sustainability & Community
Promoting LED and solar-powered solutions.
Offering training and workshops for electricians and contractors.
Corporate social responsibility projects supporting local communities
8. Testimonials Engagement
